Switchboard

With Spark you can ignite the potential of energy-switching and help your customers start saving on their bills. There’s zero investment from your side and customers are sent directly to our Energy Helpline website to compare prices and get switched to a better deal.

We’ll help you integrate a unique tracking link and phone number into your existing website, and your customers will be able to switch online through our user journey or over the phone with one of our expert agents. Your switching service can be live within days.

We’ll also provide you with an energy switching guide, offering you essential customer insights, key information about the market and further details on the scale of the opportunity. You’ll be given access to our own Marketing Hub as well, providing you with ideas and inspiration for any of your own marketing of our switching service.

It’s the ideal starting point for partners to test the water and get audiences engaged with switching. When you want to further optimise performance and get more from our platform then you can upgrade to one of our other comprehensive switchboard products.

With our white label, you can give customers our refined, high-conversion energy-switching experience, with your branding, messaging and tone on top.

We understand the value and importance of brand, and the fact that customer confidence in a new service can be driven by familiarity. That’s what makes our white label the ideal solution for many of our partners.

Your customers will feel more confident comparing deals and switching supplier because it’s directly offered through you and your brand, but there is very little to do on your side. Our dev team does everything behind the scenes, while our design team delivers the visuals, and it’s all presented under your name without the need for any of your own tech resource.

As a result, you get to offer your customer base a great way to get a better deal, with the option to switch easily online or get in touch with one of our expert agents over the phone. You’ll also have full partner support, as we monitor performance and work together to get the best results.

Partner+ is our fully collaborative and customisable switching solution, allowing partners to utilise our expertise and our tech, whilst providing a tailored experience for their customers.

Alongside a totally customised journey and full branding, you’ll be able to benefit from our full suite of high-end tools and resources. This includes our ability to seamlessly integrate with your existing websites and apps in order to keep customer journeys efficient and hassle-free.

You’ll also have access to our comprehensive Insights tool, offering real-time market and tariff data. You’ll know how different tariffs are performing and which ones are ideally suited to particular demographics.

With Partner+ you’re getting a specialised package that works like a hybrid of everything we have to offer. We’ll be working together to monitor performance, optimise approach and refine messaging so we can maximise the benefit to both you and your customers.

Many of our partners want to craft an original, fully customised experience. They want to build something in their vision that they know will resonate with their customers and help them to get better value. That’s exactly what you’re getting when you choose our APIs.

We’ve built them so that partners can have that absolute freedom alongside the tech and resource they need from us. You’ll enjoy full control of the way the APIs work for you and your customers, with seamless tech integration with your personalised design and site build.

They are a flexible tool as well, designed to work with whichever platform you require. Whether it’s for mobile, app or desktop, you’ll be able to utilise our APIs and create exactly what you want for your audience.

We have developed and launched our own real-time insights tool which offers a wealth of live and historical market data. It provides invaluable information for our partners so they can react confidently to market changes and trends. With this tool, there’s a real opportunity to be proactive rather than reactive, and tailor commercial decisions so they reflect the day-to-day movements within the market.

We include whole-of-market data, with a range of filtering options, as well as current tariff performance data. If you want to see how tariffs are performing for a certain demographic then the tool can provide this data too. Another key inclusion is panel optimisation, allowing the results you show to be tailored to the options you’d prefer.

As part of insights we also offer Property Look-up, which is a fast, simple and accurate way to find out essential information about a property’s home services. Through only a postcode and property number, we’re able to provide real-time data on electricity and broadband. This includes current supplier, broadband speed, smart meter type and usage.

A further benefit is Turbine, a fast and efficient way to see the whole raft of live and legacy tariffs. You can view everything that’s currently on the market, as well as those that are no longer available but still have customers. The legacy data is key because these customers will be close to potentially switching to a better deal.

A key, and hugely successful, component of our business is our call centre switching service. Our agents are exceptionally well trained, with a superb attitude and the capacity to offer customers everything they need, from product knowledge to problem-solving.

Our call centre is supported by the innovative tech of Amazon Connect. This is highly advanced modular call centre technology, revolutionising the entire process of setting up and providing contact support and sales assistance for customers.

It’s cloud-based and offers real-time analytics, as well as integration with 3rd-party applications. It handles everything, whether that’s the basics like call routing or advanced features like cutting-edge voice recognition.

Whether you want to take advantage of our set-up and our agents, or you want to run your own call centre to support your business, we can help you. If you prefer to be independent and use your own agents then we can provide all the required training, ensuring that standards start out at the optimum level.

It can all be set up in just a few days and run from anywhere. It’s also fully PCI and ISO-compliant, giving you absolute peace of mind that we are robustly committed to diligent processes both internally and externally.

We are experts in driving high-quality traffic through PPC, SEO and other marketing channels. Performance marketing is a real success story for our business, and it’s a service we offer to individual partners if they want to increase brand reach and improve sales. We can also build new online platforms which promote your brand and products, and these work in tandem with our focused performance marketing campaigns.

Our call centre capacity is another essential part of our Marketing Partner Services. We can provide agents ready to assist customers so that the increased reach doesn’t mean you have to supply additional resource for contact support.

The agent will be fully trained to represent you and offer all the necessary product knowledge. The high standards maintained by our call centres mean our partners enjoy full confidence in our agents. If potential customers only need the online journey then we’ll provide everything they need to know, and then they’ll be taken to your own site to complete their purchase.

With tracked links in place and unique phone numbers displayed, we can easily monitor and optimise performance. Our experience means that, whether it’s online or over the phone, we know how to make sure traffic converts.

Reswitch is an integral part of our business, because getting everyone brilliant deals and better value also means helping consumers when it’s time to switch again. Once a deal has expired, we want to be ready to help each customer, and provide the same fast, simple switching experience they enjoyed last time.

We can extend our reswitch expertise to our partners, giving them the benefit of our optimised approach to customer retention. After a customer has switched, we have refined processes in place to increase the likelihood that they will return in the future.

We’ll be providing partners with a highly effective consultancy service, ensuring best practices and minimising friction in the customer journey. We can advise on tailored messaging and provide projected savings data, allowing you to roll out a successful reswitch programme across platforms like email and SMS.

We also offer Fast Switch, giving customers the option of a quicker comparison and switch in the future. It’s also a highly effective way of encouraging action before they slip onto a costly default tariff.

We ask customers to opt in after their first switch, and if they accept then we will track market prices, looking out for deals compatible with their preferences. When it’s the right time, we get in touch and the customer can switch with minimal data re-entry, with the whole process re-starting for next time.

We have built our own platform which effectively and accurately monitors offline performance. We are able to take the extensive data from our call centres and interpret it easily, thanks to the heavily refined UX of the platform itself.

The rich and vast capabilities of Plata include revenue calculation, campaign-level tracking, cost calculations and reconciliation with invoices. It also offers data sanitisation and integrity monitoring, as well as performance drivers such as leader boards and individual stat tracking.

This excellent tool is used on a daily basis across our own business, from commercial decision-making at executive level to feedback, development and progression for our hard-working call centre agents.